The new indie film In a World... is distinctive for being the first comedy set against the voiceover industry. I took a bunch of voice acting classes back when I was considering breaking into the voiceover industry, so the subject of In a World... is of great interest to me. In a World... is the feature-length directorial debut of actress Lake Bell, one of the stars of the most hilarious 11-minute show on cable, Childrens Hospital, as well as an occasional director of Childrens Hospital episodes. Bell stars in In a World... as a vocal coach who attempts to break into the male-dominated movie trailer side of the industry and ends up competing with her announcer father for the lucrative gig of reading copy for an ad campaign for The Amazon Games, a much-hyped tentpole franchise based on a popular series of YA page-turners with similarities to a certain Suzanne Collins YA franchise.
In a World... opens with footage of the late Don LaFontaine--the copywriter-turned-legendary voiceover artist who's credited with coming up with the ubiquitous '80s and '90s trailer phrase "In a world where..."--cold killing it as a trailer narrator. In a post-LaFontaine world where everyone's still in awe of DLF's baritone and incredible work ethic, only two or three voiceover artists have carried on LaFontaine's raspy, imposing and frequently parodied style--most notably Ashton Smith, whose baritone was all over the TV spots for the first three Bourne movies (Smith once said, "When you die, the voice you hear in heaven is not Don's. It's God trying to sound like Don.").
But as Bell, a self-described trailer fanatic, noted when she and actor/voiceover artist Fred Melamed, who plays her dad in In a World..., both plugged the film on Fresh Air last week, trailer houses are increasingly veering away from voiceovers and letting the footage speak for itself. While that's great for trailer houses that want their product to look more sophisticated and stylish and sound not as dated as the '80s and '90s "In a world..." days of advertising, I'm a little concerned about that because it adds some difficulty to my task of tracking down more recent trailer audio clips I could use for AFOS, in which announcers like Smith portentously utter the taglines and titles of recent movies or TV shows.
I attach these clips of trailers or radio/TV spots to score tracks from the movies or shows that are promoted in these trailers or spots because I don't want to go through the tedium of switching on both my mic and Audacity and recording a back-announcement for every single track that's in rotation on AFOS. These intros I cull from trailers or TV spots are, to me, an entertaining way to let the listeners know what they'll be hearing next, as well as a way to keep them from asking me what they're hearing. (Only rarely will I receive a message from a really dumb and lazy listener who doesn't bother to either pay attention to the intro or read the track info on the radio station widget, so he'll ask me to identify the already-ID'd track that was streamed at yadda-yadda-yadda in the afternoon. Yo, Einstein, it's impossible for me to go back and check because I don't exactly keep a running tab on when shit was streamed during the day. I wish these dumb shits were more like illustrator Kevin Greene, who's much more helpful when asking me about a track he was having some trouble IDing.)
In 2005, I experimented with attaching the vintage radio spots for Black Caesar and Foxy Brown to the themes from those movies, and I liked how the old ads sounded as intros (any old ad or trailer that features the late Adolph Caesar's voice is always fun to listen to). Then shortly thereafter, Warner Bros.' home video division dropped the Batman Begins soundtrack album, and I was looking for an effective and ominous way to announce "This next track is from the Batman Begins score" without having to say those words. I found it in the form of an audio clip of the Batman Begins TV spot that consisted solely of the bat swarm graphics from the film's opening titles. I thought that was an even niftier intro than the blaxploitation radio ads, so from then on, I tacked on trailer or promo clips to almost every single track during the block that's now known as "AFOS Prime." (On AFOS, LaFontaine's voice can be heard during clips of trailers or TV spots that were produced for Purple Rain, The Untouchables, The Living Daylights, Mo' Better Blues, A Rage in Harlem, Passenger 57, Batman: Mask of the Phantasm, Hoodlum, South Park: Bigger, Longer & Uncut, Ratatouille, The Simpsons Movie and Midnight Run.)
As In a World... gets audiences to better appreciate the art of trailer voiceovers and the talents who partake in such a faceless profession, here's a guide to some of the distinctive non-LaFontaine voices that surface during the movie or TV trailer clips that function as intros to the tunes during "AFOS Prime," "Beat Box," "The Whitest Block Ever" and "Brokedown Merry-Go-Round."
Who's he?: A New York stage actor whose classy baritone was all over trailers and ads for blaxploitation flicks, Caesar earned acclaim late in his career for some of his acting work both on stage and screen before dying from a heart attack in 1986.
Most memorable on-screen role: A role he reprised from the stage: the self-hating light-skinned black sergeant in A Soldier's Story who, in the above pic, is preparing to whup the ass of some future double Oscar winner.
Most memorable voiceover work: The trailers and TV/radio spots for the original Dawn of the Dead ("When there's no more room in hell, the dead will walk the earth").
When can you hear him on AFOS?: The radio spots for Trouble Man, Foxy Brown and Claudine and the trailers for Three Tough Guys and Superfly.
